How do you handle unhappy customers?

How do you handle unhappy customers?
Is everyone always going to be happy? Is the customer always right?

Whether you own your own company and deal with the customer first hand or you work for a company and have to deal with the customer. In any business providing excellent customer service is on the top of the list with providing a good product or service, staying professional and having good communication with your customers. Most companies will have a compliant in its life time as a business. Businesses that don't bother about satisfying their customers usually get more customer complaints. Answering them can, of course, cost the company money. Many companies that have plenty of business feel they don’t need to bother with complainers.
A company that responds and apologizes mollifies the complaining customer. But some of these companies never try to rectify the problem. The act of responding to the customer and apologizing is good business. Not fixing the problem is risky, though, and may backfire on the company. Sometimes you can go the extra mile and still have unhappy customers no matter what.

Unfortunately, there are dishonest customers who will make false claims to get some bonus. Some people will use a product or piece of clothing and then return it, saying they weren't satisfied. Since it is often difficult to tell if the complaint is valid or not, the company will follow the adage, "The customer is always right." But since some dishonest people repeat their crimes, a better adage is, "The customer is always right... once."

A company can also experience a customer who complains and don’t want the problem to be taken care of and this can be a very big issue for the company. Since word or mouth is the biggest form of advertising, it is said that for every unhappy customer they will tell 13 people about his or her dissatisfaction. This is not what you want for your company. The customer can try and ruin the company reputation, just to satisfy their self. Make sure you keep good records as a company showing that you did everything you could to try and rectify the situation the best you could incase there is every a question from a customer, potential customer or if a complaint goes to companies like the BBB.

Also remember that not every customer is right for your business. Here is a list of five reasons why.
1: It makes employees unhappy
2: It gives abrasive customers an unfair advantage
3: Some customers are bad for business
4: It results in worse customer service
5: Some customers are just plain wrong

Do your best as a company not to have a complaint, but if this does happen do you best to rectify the situation. Communicate early and often, look at the situation from the customer’s viewpoint,
Leave the door open for more conversations and apologize no matter who is in fault,